Filling in your content strategy

Why this matters

The more specific your avatar, the sharper your psychology research, hooks, and posts will be. Generic avatars produce generic content — the AI can't write something that feels personally written if it doesn't know who the person is.

Tips

• •Give them a name and age — this forces you to think of them as a real person, not a demographic
• •Include their job title and the size of their business or team
• •Describe their biggest daily struggle in concrete, observable terms — not just 'stressed' but what specifically is stressing them
• •Mention what they've already tried and why it hasn't worked — this is gold for hooks
• •Add what they actually want — not just to fix the problem, but the life or business outcome behind it

Example

Mark, 45, runs a 6-person NDIS support coordination business in Western Sydney. He's drowning in admin — spending 3 hours a day on emails and scheduling instead of growing his client base. He's tried hiring a local admin assistant but couldn't justify the full-time cost. He wants to step back from the day-to-day and finally focus on bringing in new NDIS participants.

Why this matters

This tells the AI what lens to write through. The same avatar might need completely different content depending on whether you're a VA agency, a business coach, or a bookkeeper. Be specific — 'consultant' is too vague to produce sharp content.

Tips

• •Describe what you actually do, not just your industry category
• •Include who you specialise in serving if relevant
• •Mention your delivery model if it's distinctive — done-for-you vs coaching vs software all produce very different content
• •Include your location or market if your service is region-specific
• •Don't be modest — the more context you give, the better the output

Example

Virtual assistant agency specialising in admin support, inbox management, and scheduling for NDIS providers and allied health businesses in Australia. Done-for-you service — clients hand off their admin completely.

Why this matters

Your avatar is one specific person. Your audience is the broader group they represent. This helps the AI understand the market's shared characteristics and write content that resonates across your whole client base — not just one individual.

Tips

• •Think of this as how you'd describe your ideal clients to someone at a networking event
• •Include business size or team size if it defines who you work with
• •Include industry or niche
• •Include geography if your service is location-specific
• •Don't confuse this with your avatar — your audience is the category, your avatar is one individual from that category

Example

NDIS providers, support coordinators, and allied health practice owners in Australia with small teams of 2–10 staff who are growing but not yet large enough to justify hiring full-time admin.